Having a functional website is an integral part of cultivating a strong following online. However, businesses in some industries often fall short in some aspects of web design. If you run a law firm, you may not think the overall aesthetic of your site matters much when it comes to selling your services. In fact, consumers usually take minor aspects like the look of a site to heart when choosing what businesses to patronize. One of the best steps you can take when it comes to websites for law firms is giving it a redesign.
Form and Function Matter
When you make changes to the design of your site, you do a lot more than boost its appearance. These cosmetic changes can also lead to improved functionality overall. The less content and processes cluttering up your site, the smoother it will run for visitors. This can be a useful way to approach the redesign efforts. With user experience as your guide, start to assess your site and see where it could benefit from a few tweaks. Clicking around the site as a consumer can help to give you a better idea of where pressing changes are needed.
Simple Is Best
Technology has come a long way over the years. There are plenty of bells and whistles available nowadays for business owners to consider when constructing a website. However, you need to exercise caution. A basic truth of designing websites for law firms is that simple is best. Design trends in recent years suggest that consumers prefer sites with clear and concise layouts. Be selective with which features you use to give your site an edge instead of throwing everything at the proverbial wall to see what sticks.
Use Separate Pages To Highlight Key Information
When a visitor checks out the services of a law firm online, he or she will be looking for a few key pieces of information. Namely, the person will want to know about the services offered and the attorneys who provide them. With this in mind, consider designing separate pages to go into detail on both the expertise of each member of your team and the ins and outs of your services. When there are a number of pages attached to your site presenting new and relevant information, it can work to improve your ranking on search engines.
Updating the designs of websites for law firms can go a long way to improving a company’s presence on the internet. Take time to assess your site’s current flaws and virtues to see what steps you should take to get started.